LG Electronics will enter the rapidly growing U.S. electric vehicle charger market in 2024 with the introduction of its first line of AC and DC powered EV charging stations.
According to LG Business Solutions USA’s Senior Vice President Nicolas Min, the line will include Level 2 and Level 3 EV chargers, opening new opportunities for businesses, municipalities and other public places to support the electrification of America with independently owned and operated charging stations.
LG’s initial product line for the U.S. market will include Level 2 AC Chargers with a load management solution and variable current settings enabling 11kW of output power through a standard SAE J1772 connector. The Level 2 AC Charger will be designed for simple wall mounting with an optional stand that enables placement anywhere. Also planned for next year is LG’s first Level 3 DC Charger, a stand-type model with a connected Power Bank that provides fast charging up to 175kW through CCS1 and NACS connectors.
Research released earlier this year by Goldman Sachs and IHS Global Insight predicts that EV sales in the United States will jump from nine percent of total vehicle sales in 2023 to 20 percent in 2025, “and reaching a stunning 50 percent of total new vehicle sales by 2030,” Min said. “The need here cannot be overstated, and everyone has a role to play from drivers and energy producers to local governments and businesses of every size. By providing more options, LG will increase competition and innovation in the market to the benefit of drivers, businesses and society at large.”
LG’s EV charger launch supports the company’s broader electrification strategy, which empowers customers to convert buildings to more sustainable energy usage, saving money and protecting the environment in the process. LG’s suite of whole home electrification products includes heat-pump-enabled HVAC systems, water heaters and dryers, energy storage systems, and ENERGY STAR® certified smart appliances, including induction ranges and cooktops. To further aid in energy and cost savings, LG’s ThinQ Energy platform allows customers to take control of their home’s energy usage at their fingertips.
The new LG chargers coming next year will feature LG software to enable integration with other LG infrastructure elements including digital display networks. Some models may offer additional revenue opportunities through included digital displays that can present third-party advertisements.
Combined Charging System Combo 1 (CCS1) a rapid-charging connector for electric vehicles that is widely used in the U.S. North American Charging Standard (NACS) connectors are used by every car in Tesla’s lineup and became available to other manufacturers in 2022.