JCDecaux SE (Euronext Paris: DEC) has announced that JCDecaux Pearl & Dean, a 100% sister company (hereinafter called “JCDecaux Transport”) has won the renewal of its exclusive advertising contracts with MTR Corporation for the operation and management of advertising across a total of eight MTR lines including Airport Express, as well as the non-exclusive rights to sell and promote MTR Mobile advertising.
JCDecaux Transport has held the MTR advertising agency contract for over 40 years and the eight lines which include the main urban lines and Airport Express constitute the largest market share in transport advertising in Hong Kong. By winning this tender, JCDecaux Transport not only maintains its portfolio in Hong Kong, but also its market leader position in metro advertising in Greater China.
Over the past few years, MTR Corporation and JCDecaux Transport have successfully implemented a 4D digital transformation strategy (Digitalisation, Data, Distribution and Dynamic Content) together.
JCDecaux Transport will continue to push and accelerate the MTR 4D strategy, pDOOH, data and impressions sales and to move deeper into the programmatic sales and internet ecosystems. Advertisers can now include DOOH in their omni-channel campaigns, seamlessly connecting touch points to the brands and integrating data into this complex internet / mobile and real-world MTR advertising ecosystem.
The renewed contracts are effective from 1st January 2024 to 31st December 2028 with the option for MTR to extend up to a total of 10 years.
*Mass Transit Railway means the MTR Lines including Island Line, South Island Line, Tsuen Wan Line, Kwun Tong Line, Tung Chung Line, Tseung Kwan O Line, Disneyland Resort Line. MTR advertising refers to advertising exclusively operated by JCDecaux Transport, including above MTR lines and Airport Express.
**JCDecaux Transport holds the largest market share among outdoor media in Hong Kong according to admanGo.
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