The real story in this week’s press release from Access 360 Media is not that they won 49 SIMON shopping malls in top markets but that they beat off stiff competition from Adspace and recently formed Neo Advertising USA LLC to do so.
Someone needs to re-think Access 360 Media’s naming, trademark and branding strategy, seriously does it make any sense to have sub-brands or products Mallvision360TM Digital and Shopper360TM Network – how far will they take this? Perhaps they needed to be reminded of the laughter in the UK at visionaries such as ScreenFX, TrainFX, HealthFX, GoneBustFX
Anyway, it’s a good deal for Access 360 with 900 screens in 49 Simon Property Group malls across the top 20 DMAs and will reach an estimated 140 million shoppers monthly.
Simon Property Group we are told, selected Access 360 Media as their exclusive digital advertising sales representative based on “Access 360 Media’s strong existing relationships with Fortune 500 companies and content creators as well as their proven ability to deliver highly targeted messages in a timely and engaging manner”
Mikael Thygesen, Chief Marketing Officer at Simon Property Group told us “A number of media companies expressed interest in representing … and aggressively bid for the business. In the end, we felt Access 360 represented the best fit for our digital platform”