Adrian J Cotterill, Editor-in-Chief
Anić Outdoor, who own the largest national large-format OOH network in Croatia, has chosen DoohClick as its ad network management partner.
We are told that the appointment is integral to the growth plans of Anić’s out of home business which encompasses more than 400 static and digital large format screens, high visibility gigaboards and wallscapes and scaffolds which are used to help fund important building restoration projects.
CEO Iva Anić told us “Our clients are primarily local and national, but we have ambitions to grow our international client base, and DoohClick is integral to that goal. There are multiple CMS providers, but very few are specialised in the OOH industry and can support us in the way we need, which makes DoohClick the right fit for our business.”
Established more than 20 years ago, Anić Outdoor currently operates 15 digital sites with a view to rolling out 20 new digital screens across 2024 and 2025. The national network incorporates roadside billboards on key traffic routes with spectacular formats in city centres, transit hubs and high footfall pedestrian spaces
DoohClick CEO and co-founder Jonas Glad said “Anić Outdoor is an entrepreneurial advertising business with an ambition to grow Croatia’s out of home advertising reach and share of total ad spend. Our platform underpins modern out of home and we look forward to supporting Iva and her team as they embark on the next phase of their journey.”
Anic Outdoor has been an OOH industry ambassador for more than 20 years, continuously investing in both the network and the people who run it. From its inception, female leaders have predominantly managed the company. Anic’s ultimate goal is to continuously add value both to clients and to the market they operate in. Considerable effort is put into providing a much wider service beyond sole media buying and data analysis.
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