Adrian J Cotterill, Editor-in-Chief
VML’s Streaem, an innovative retail media platform and LDSK have announced a groundbreaking partnership which will provide advertisers with seamless access to premium screens in retail spaces through Streaem’s retail media platform.
Streaem offers advertisers a gateway to premium media inventory, showcasing their content on high-quality screens strategically placed in retail spaces. The integration with LDSK introduces a unique opportunity for advertisers to utilise and leverage valuable first-party data and point-of-sale (POS) systems to intelligently schedule their campaigns, ensuring content reaches the right audience at the most opportune moments.
Key Features of the Streaem-LDSK Partnership for Advertisers:
- Premium Screens Access: Streaem opens the doors for advertisers to access
premium screens in retail spaces, guaranteeing a quality platform for your brand
message. - Smart Scheduling with First-Party Data: LDSK’s expertise lies in harnessing first-party data and POS insights for intelligent scheduling, ensuring your content is
delivered to the right audience at the right time. - Tailored Campaigns: Through this collaboration, advertisers can tailor
campaigns that resonate with their target audience, making every advertising moment count. - Efficiency in Publishing: The partnership simplifies the process of publishing content, allowing advertisers to focus on creating impactful campaigns.
John Molendijk, Managing Director at Streaem told us “With this direct integration with the LDSK platform, we provide retailers with an omnichannel retail media offering for their advertisers. The dynamic in-store options from the LDSK platform makes sure we are able to offer unique targeting options to advertisers, combining online and in-store retail media inventory”.
Initially focusing on major retailers across central Europe, including Spar and Jumbo, this dynamic partnership has already demonstrated its impact, resulting in significant revenue generation with major launch advertisers.
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