Adrian J Cotterill, Editor-in-Chief
Darabase, a pioneer in augmented reality (AR) advertising, has introduced ‘Adcastar,’ the world’s first no code AR experience creator. Adcastar empowers brands and agencies to effortlessly elevate their marketing campaigns with cost-effective and engaging AR experiences.
We are told that Adcastar will revolutionise AR campaign creation with its user-friendly interface. Users can create and publish captivating immersive experiences in just six simple steps without the need for specialist technical skills or coding. Uploading their existing campaign content assets, users can quickly generate dynamic AR video and immersive 3D experiences, with additional formats in the pipeline.
Dominic Collins, CEO and co-founder of Darabase, told us “Adcastar represents a paradigm shift in the approach to marketing campaigns. AR introduces a dynamic layer of interactivity, measurement and conversion previously absent in traditional out-of-home advertising. Historically AR campaigns have been expensive to create and required specialist skills. With Adcastar we are democratising immersive media and allowing the benefits of AR to be added to every outdoor campaign.”
With an estimated 1.4 billion AR-enabled devices already in the hands of consumers globally (Statista), one of Adcastar’s standout benefits is the universal accessibility of AR experiences which can be viewed by anyone using a mobile browser. Out-of-home campaigns can be effortlessly extended into engaging and interactive experiences by adding AR experiences A weblink or QR code can be seamlessly integrated into both traditional and digital posters, enabling brands to maximise the impact of their OOH spend.
Key features of Adcastar include:
- Simple AR creation: An intuitive interface streamlining the creation and publication of AR content into six straightforward steps, with no technical skills required.
- Content flexibility: Drag-and-drop existing campaign assets to create AR video and 3D experiences.
- Universal accessibility: AR experiences are viewable on any mobile browser for widespread engagement.
- Easy to use weblink and QR codes: Easy incorporation into traditional and digital posters for enhanced campaign exposure, using the device in everyone’s pockets.
- Maximised spend: Enables brands to reach customers on a global or national level, for the same cost.
- Measurable impact: Provides measurable insights, linking offline and online consumer interactions.
Andrew Mullins, Creative Director at JCDecaux UK was quoted as saying “What I particularly like about Adcastar is its simplicity and ease of use. It’s very easy to set up and navigate, making it accessible for brands to create engaging AR content effortlessly. This simplicity not only enhances user experience but it’s also cost-effective, making it a no-brainer solution for advertisers.”
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