Adrian J Cotterill, Editor-in-Chief
Barry Frey, President and CEO, DPAA talks about “radical connectivity” and asks folks at his in-person events to “talk to someone you don’t know” and so it was last week, Wednesday March 27, at the DPAA’s fourth event in London where it continued its incredibly successful ‘Breakfast with Ad Leaders’ series.
After Barry’s usual monologue where he welcomed half a dozen new UK and European DPAA members (including Wildstone), managed to remember almost all the people’s names in the audience (quite a feat with 100+ in attendance) and gave a solid summary of OOH, DOOH and AdTECH globally in the last six months or so he (on-time) handed over to GroupM’s Chief Client Officer Nicole Lonsdale who gave a very, very good presentation entitled ‘The Year Ahead OOH 2024‘. Her five main points were:-
- Surreal (for real)
- Real-world power
- Real-time resonance
- Geolocation targeting
- Proof of purpose
Nicole talked about an action packed 2024 with several general elections and lots of sport. She talked sustainability, mentioned of course, the recent Outsmart report on same, and mentioned that even low cost retailers Aldi and Lidl would probably be adding screens to their stores, a la the retail media networks already existing with Sainsburys and Tesco.
The rest of the event focussed on Retail Media with a great panel consisting of Gayle Noah, Media Director from L’Oreal; Ed Sanderson, Head of Media Planning at Pepsi ably moderated by Barry Frey, President and CEO, DPAA.
All in all it was a terrific use of time and a superb networking opportunity.
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