Adrian J Cotterill, Editor-in-Chief
Innovare Medical Media, the hospital digital signage and charging station solution specialists are ramping up to celebrate the start of its 15th year in business with record growth.
We are told that since its inception back in 2010, the mission of Innovare has been to infuse healthcare with innovation and an entrepreneurial spirit. Innovare has grown its network to include over 500 advertising assets in close to 300 hospital venues across the country cementing its position as a leader in developing Hospital Placed Media (HPM).
Innovare is working hard on its way to contributing over USD 30 million in newly developed revenue to hospitals through its strategic media platform. At no capital cost to hospitals, Innovare provides impactful digital display and charging solution technology to hospitals which support patient experience and staff satisfaction in key waiting areas as well as cafeteria and main lobby settings. It reaches patients, visitors, and the premier demographics of healthcare professionals.
Michael Ricciardi, Partner at Innovare Medical Media told us “The past decade has been an incredible journey marked by growth, resilience, and innovation. I am grateful and immensely proud of what we have accomplished together with our team, as well as our hospital and advertising partners. We are all excited about the opportunities that lie ahead as we continue to push the boundaries of success.”
Key highlights of Innovare’s growth include:
1. Revenue Growth: In 2023, Innovare observed a 19.8% increase in Hospital Placed Media (HPM) spending. Leading advertisers from education, automotive, finance, real estate, and healthcare categories have all found value in HPM campaigns by being able to effectively reach an ideal audience with high household income and great education and age demographics.
2. Market Expansion: Over the past decade, Innovare has expanded its network with leading hospitals and health systems throughout the country in 31 states with a presence in top DMAs. In 2023, Innovare installed new display technology in over 100 new locations.
3. Product Innovation: Innovare’s proprietary digital charging solution for hospitals garnered 94.5% favorability rating from patients and staff.
4. Employee Growth: Innovare team has grown eight-fold since the launch of initial operations.
5. Hospital Contributions: Innovare has contributed over USD 5M in revenue contributions to its hospital partners.
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