Adrian J Cotterill, Editor-in-Chief
Route, the UK’s OOH data body, has promoted Euan Mackay to chief strategy officer.
Euan has spent seven years at the organisation as general manager, helping enormously to build its reputation and promoting Route’s data and research to agencies and advertisers alike.
Denise Turner, Route’s CEO, told us “As we move towards the new Route contract, our strategy for the now and next becomes even more important. Euan is a trusted, innovative, experienced leader who has already made a significant contribution to Route during a period of major audience change.”
In his new position, Euan will lead Route’s strategic direction as it prepares to deliver a new research contract that will come into effect in April 2025.
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