Play Coca-Cola Pong in @TimesSquareNYC Today

Adrian J Cotterill, Editor-in-Chief

Today, Tuesday, April 9, 2024 in Times Square the public are invited to play ‘Pong’ on the largest screem it has ever been played on.

From 16:00 – 22:00 members of the public are invited to scan a QR code on a digital billboard to play Pong with another passerby.

Whoever wins the game will receive a mobile coupon for a free Coca-Cola drink at the vending machine.

Pong is a table tennis–themed twitch arcade sports video game, featuring simple two-dimensional graphics, manufactured by Atari and originally released on 29 November 1972. It was one of the earliest arcade video games; it was created by Allan Alcorn as a training exercise assigned to him by Atari co-founder Nolan Bushnell, but Bushnell and Atari co-founder Ted Dabney were surprised by the quality of Alcorn’s work and decided to manufacture the game. Bushnell based the game’s concept on an electronic ping-pong game included in the Magnavox Odyssey, the first home video game console. In response, Magnavox later sued Atari for patent infringement.


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