The Power of Hyperlocal: A Retail Media Owner’s Guide

Adrian J Cotterill, Editor-in-Chief

In today’s competitive environment, capturing attention and driving engagement – whether in stores, pubs, restaurants, or other customer-facing spaces – requires a smarter approach.

Hyperlocal targeting, fueled by data and real-time insights, is the key to delivering relevant, in-the-moment experiences that resonate with modern consumers.

The folks over at LDSK have put together this guide which explores the core concepts of hyperlocal targeting, along with the benefits it offers across industries and real-world examples of its success.


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