I’m currently preparing for the In-Store Marketing Expo in Chicago next week which i will be covering on behalf of DailyDOOH.
The event is being held 6th – 8th October at the Navy Pier in Chicago.
It should be a great event but one of the things I am really looking forward to is presentation S04: The Walmart Smart Network: Initial Results, Lessons Learned, and the Future of the Network by James Beck, General Manager, Walmart Smart Network, Walmart Stores Inc.
Thursday, October 8, 2009 · 1:30 – 3:30 PM
The Walmart Smart Network was introduced 12 months ago to improve the shopper experience and to drive higher sales lift. Since then, it has delivered impressively on those goals. Attend this event to learn how the Smart Network creates synergies with your marketing and media programs to accelerate your business with Walmart. You will hear first-hand lessons from James Beck, General Manager of the Walmart Smart Network, case studies presented by CPG manufacturers, and more. You will learn:
- How to market more effectively by partnering with Walmart on the Smart Network.
- Content development practices that deliver the most relevant messaging to shoppers.
- Optimization capabilities that offer even higher sales lift going forward.