Adrian J Cotterill, Editor-in-Chief
JCDecaux UK has been awarded the Outdoor advertising contract for Edinburgh Airport following a competitive tender. The five year contract will begin immediately.
Every year, Edinburgh Airport welcomes more than 14 million passengers, connecting the Scottish capital city to more than 150 destinations.
The new Outdoor advertising contract covers advertising across 121 sites including 52 digital assets. Iconic media space at the airport comprises: full-motion portrait digital airport panels (DAPs) comprising the ‘Digital Runway’ in Departures and DAPs in Arrivals, the digital Edinburgh Plaza screen on the forecourt outside the main terminal that offers sound and motion and high-profile branding for arriving and departing passengers.
JCDecaux Airport had held the previous contract with Edinburgh Airport for over 20 years. In 2023, JCDecaux introduced programmatic Out-of-Home to the Airport, connecting digital media buyers with Out-of-Home inventory and facilitating omnichannel campaigns.
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