PRN Launch PRN Europe Retail Media Division

Adrian J Cotterill, Editor-in-Chief

PRN has launched a new in-store retail media focused division, PRN Europe, which will be led by industry veteran Tijmen Willems, PRN Europe Vice President of Retail Media EMEA.

Tijmen will spearhead the growth of PRN In-Store Retail Media Networks in Europe. He and his team will partner with PRN sister company Scala to develop new retail media platforms with current retail clients and prospects and will grow PRN’s retail media sales organization in the EMEA region.

Tijmen is based in Amsterdam, has deep experience working in retail media and leading growth. Having previously held the Country Director Benelux and Nordics role with Criteo, an industry leader in handling media programs for some of the world’s top e-commerce retailers, Willems was responsible for setting and implementing Criteo’s growth strategy.

PRN CEO Kevin Carbone told us “With exceptional expertise and vision, we are confident that Tijmen will drive significant growth in retail media advertising sales for our clients, further solidifying our position as the global leader for in-store retail media advertising. With the number and quality of in-store retail media networks in Europe projected to grow dramatically in the next three to five years, Scala and PRN offer a complete in-store solution that creates a superior in-store shopper experience and delivers maximum retail media revenue to retailers.“

PRN is part of the STRATACACHE family of marketing technology companies, delivers end-to-end solutions providing retail media monetization, hardware, software, services and support, driving content to 41,000+ screens for major brands in over 13,000 locations. PRN has over 30 years of success in architecting, deploying, and monetizing multi-stakeholder rich media networks. PRN’s proprietary set of tools, technologies, content partnerships and creative services have been expressly designed to deliver fresh and engaging experiences that delight out-of-home and retail consumers, engage brands, and deliver maximum value to our venue partners.

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