Zoom Media & ClubCom Bring UK Ad Sales In House
Adrian J Cotterill, Editor-in-Chief
Blimey, not only did we suggest this when Zoom Media in the US / Canada bought Clubcom in September last year (2008) but we were the first to tell you back in early August but now it’s official that Zoom Media and ClubCom have brought their UK ad sales in house and named Jill Lee as UK Ad Sales Director.
LONDON, UK (September 21st, 2009) – Zoom Media Corp and its subsidiary, ClubCom International Limited, have struck an agreement with Boomerang Media Limited to repatriate all advertising sales for ClubCom digital networks in the UK in-house . Zoom Media and ClubCom are pleased to announce that Jill Lee has joined their team as UK Ad Sales Director. Jill Lee will direct all UK sales efforts and the development of strategic alliances with agencies and advertisers to create solutions addressing client digital needs. She will work from the firm’s London offices effective immediately.
Prior to joining ClubCom, Jill Lee was Group Head Digital/Health Club Channel at Boomerang where she was responsible for developing digital solutions for ClubCom and other Boomerang digital offerings to the UK advertising community. Prior to Boomerang, Lee served as Client Sales Manager at JC Decaux.
“I would like to thank Boomerang for having been the media sales agent for ClubCom in the UK in these past three years. Although we enjoy working with Boomerang, we believe that time has come for us to handle the sales for our products in-house.” said François de Gaspé Beaubien, Chairman and CEO of Zoom Media Corp.
“We are thrilled to have Jill Lee join our team and lead our sales and client solutions initiatives in the UK” added Dennis Roche, President of Zoom Media Corp. “Jill’s extensive background in selling our digital health and fitness network makes her the ideal champion to implement our growth strategy. Her knowledge of the UK market will be key to providing the most innovative programs for our advertisers.”
“The growing importance of health and wellness as a lifestyle coupled with the erosion of traditional media’s effectiveness creates an incredible opportunity for Zoom Media, with its unparalleled digital health and fitness network” said Lee. “Marketers who are not tapping into the consumer’s interest in fitness as a way of life, are missing an opportunity to connect with audiences in meaningful ways.”