It may take the industry sector a while to digest this, or in fact, in typical heads in sand style it may not understand or seek to understand this deal at all but make no bones about it this is a big, big deal for STRATACACHE as we see news and content giant Bloomberg enter the digital out of home space.
We have written several stories on what was going to happen, what was to be announced and what was announced but here is the full press release from Bloomberg themselves…
BLOOMBERG DELIVERS CUSTOMIZED TV CONTENT TO RETAIL BANKS, BROKERS
“Bloomberg on DisplayTM” digital marketing service engages customers, strengthens brands
New York, September 29th – The BLOOMBERG TELEVISION® network has launched Bloomberg on Display™, an out-of-home news content and digital advertising service for retail financial locations. The customizable in-branch marketing tool allows banks and brokerages to reinforce their brand messages and communicate with customers while providing BLOOMBERG TELEVISION news, expert analysis, high profile interviews and personal finance segments.
Bloomberg on Display™ advanced digital media technology is easy to manage and customize, offering a digital signage solution that allows users to create and distribute content in a user-friendly multimedia system.
Unlike traditional television, Bloomberg on Display keeps competitors’ advertising messages out of retail locations, allowing users to insert their own advertising and customer messages. Bloomberg on Display retailers can choose from live BLOOMBERG TELEVISION broadcasts or a loop of segmented short form video, framed by their own graphics, promotional messages and branding. Custom stock tickers and news headlines can feature companies or industries of local interest.
“Retail financial service providers need engaging digital signage content that is appropriate to their venues. BLOOMBERG TELEVISION unbiased coverage and direct, factual reporting style is ideal for retail financial locations. The ability to customize messaging without displaying competitors’ advertisements provides a compelling solution for marketers,” said Anita Tobias, head of North America Content Syndication for the BLOOMBERG TELEVISION network.
Bloomberg on Display is powered by STRATAMedia’s award-winning digital signage application for a highly optimized hosted solution for powerful digital marketing.
“Branch marketers are seeking to differentiate and elevate their brands,” says Chris Riegel, STRATAMedia CEO. “Bloomberg’s award-winning programming as anchor content with the ability to wrap product and brand promotions within the media palette presents a tremendous value proposition. Relevancy is king and this is a unique platform to shape customer visits and drive wallet share.
Bloomberg Media Services
Bloomberg’s media services cover the world with more than 2,200 news professionals at 145 bureaus in 68 countries. BLOOMBERG NEWS® content is integrated onto the BLOOMBERG PROFESSIONAL service and is distributed to more than 400 subscribing news publications. The BLOOMBERG TELEVISION® 24-hour network reaches more than 200 million homes around the world. BLOOMBERG RADIO® services broadcast via XM, Sirius and WorldSpace satellite radio globally and on WBBR 1130AM in New York. The award-winning monthly BLOOMBERG MARKETS® magazine, the BLOOMBERG.COM® financial news and information Web site and BLOOMBERG PRESS® books provide news and insight to investors.
We’d expect this service to win several hundred thousand screens over the next couple of years.