It all started in Barcelona when 500 Space Hoppers took to the streets…
… and now its happening in cities throughout the U.K. so look out for Space Hoppers in a street near you.
The projections to support the street hoppers are by Ministry of Experience
It’s all in aid of Sony Ericsson in a campaign in the UK booked by Mec Global via Kinetic.
The Street Hoppers were supplied by Iris-Experience.
Projections featured in London, Birmingham, Leeds, Manchester, Glasgow and Dublin.
Several of the projections targeted specific events in the evenings where a large gathering of people could be guaranteed, such as locations next to the O2 ABC in Glasgow and Academy in Birmingham on the nights of major acts.