Adrian J Cotterill, Editor-in-Chief
Laserwall S.r.l., a leading company in Italy for digital services for residential buildings, with over 15,000 digital screens in major urban centers, has launched a strategic partnership with Perion Network Ltd. (NASDAQ and TASE: PERI).
Mirko Falcone, Head of Sales | DOOH Media & Advertising at Laserwall told us “This partnership represents a major milestone and a starting point towards an increasingly smart and data-driven inventory management. Thanks to Perion, buyers can now access in real-time a one-of-a-kind advertising space that brings DOOH directly into people’s living spaces.”
This agreement is seen as a significant step forward in Laserwall’s innovation journey with their entire inventory now available for programmatic purchase, allowing brands to plan dynamic, flexible, and highly targeted campaigns.
The goal of course is to offer agencies and brands the opportunity to enter Italian residential buildings, reaching target audiences such as families, young couples, and professionals in the common areas of aparttmets and condominiums. Laserwall’s bulletin boards are placed in high-traffic areas near elevators, offering high-attention OTS and excellent brand safety.
“This partnership with Laserwall exemplifies the evolution of programmatic DOOH—moving beyond traditional public spaces into the rhythms of daily life. By integrating this highly contextual, high-attention inventory into our global SSP, we’re enabling brands to connect with audiences in a more personal, residential setting, with all the scale and precision of programmatic media.” said Ilaria Calesella, Global Director, Client Engagement from Perion.
With extensive coverage that includes national, regional, or city-level clusters, Laserwall offers the ability to precisely target campaigns in strategic metropolitan areas like Rome and Milan, or to selectively choose individual screens. The Laserwall inventory is capable of generating over three million OTS (Opportunities To See) per day.
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