Russ Curry, Ministry of New Media
Next month do it outdoors will become the first to market with nightly, drone-vertising campaigns.
Regis Maher, President at do it outdoors told us “A campaign is no longer measured just by who sees it in the moment—it’s measured by how far the story travels, By combining aerial and ground activations, we’re ensuring that brands are the ones people are talking about, engaging with, and sharing on a nightly basis.”
The company will offer brands featured ad placement powered by drones during nightly shows in a residency-style model. This turnkey, scalable offering isn’t just a stunt, it’s a statement we are told. The result? Always on aerial ads, boosted engagement numbers fueled by surprise, spectacle, and shareability.
By merging synchronized sky billboards with its coast-to-coast fleet of rolling billboards, do it outdoors believes that is ushering in a new era of sky and street domination.
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