Adrian J Cotterill, Editor-in-Chief
MMA Global, Inc., the global non-profit industry body, has ushered in a new era as the Marketing + Media Alliance (MMA), crystallizing its evolution into a foremost global community of Chief Marketing Officers and senior marketing leaders.
“MMA is for CMOs, directed by CMOs, but supported by the whole marketing industry,” said Greg Stuart, CEO, MMA Global. “We are committed to adding new knowledge to address CMOs’ and marketing’s greatest unanswered questions and unlock its biggest opportunities. Our members aren’t just talking about change — they’re driving it. This new positioning makes it clear that we are an alliance for leaders who push marketing to deliver proven, enterprise-level impact. We believe that if a marketer were to implement all that MMA’s Think Tanks and Labs have discovered, their company could raise its market valuation. We’re proving that marketing can and does matter!”
We are told that this repositioning signals the organization’s foundational commitment to advancing marketers’ ability to create value by uniting CMOs worldwide to shape the future of marketing, brands, and business. MMA is the only association that encompasses all parts of the marketing ecosystem at the governance level – including brand marketers, media, adtech, martech, agencies, and consultants – all working together, in support of CMOs.
With the mission to advance marketers’ ability to create value, the non-profit Marketing + Media Alliance (MMA) develops revolutionary and award-winning models, frameworks, thought-leadership, and initiatives — many spanning several years and millions of dollars — to help CMOs confidently tackle their biggest challenges. All MMA Labs experiments and explorations provide proprietary and powerful insights and models.
Greg continued “This rebranding is simply catching up to who MMA has already become.” Founded in 2003 as the Mobile Marketing Association, the organization expanded its mission to broader marketing transformation in 2018 and formally changed its legal name to MMA Global, Inc. in 2022. Today’s announcement cements that evolution. The repositioning includes a new purpose & mission, a complete brand message house, a naming hierarchy, a new logo, and brand guidelines. MMA thanks Lafayette American and CEO Toby Barlow for their support of today’s MMA”.
With more than 825 corporate members worldwide, representing hundreds of thousands of marketers, and $10’s of billions in marketing spend, MMA’s alliance is powered by action-oriented leaders who collaborate to take on the toughest challenges on the CMO agenda.
MMA runs more than 62 conferences worldwide annually in 16+ countries. Its flagship ‘CMO & CEO Summit’, is now its 15th year.
Follow DailyDOOH