Adrian J Cotterill, Editor-in-Chief
OUTFRONT Media (NYSE: OUT) this week announced two key hires to its leadership team. Former Twitter exec Stacy Minero has joined as Chief Marketing & Experience Officer and former Verizon exec Abhi Vyas as Vice President, Performance Marketing.
Stacy Minero, Chief Marketing & Experience Officer
These appointments were announced by recently appointed CEO Nick Brien as OUTFRONT advances its vision for a new era of in-real-life (IRL) marketing.
He told us “Stacy brings deep expertise in brand building and cross-platform storytelling to the team, along with a sharp understanding of how media, marketing, and technology intersect to shape modern brands. Her unique background will accelerate OUTFRONT’s leadership in IRL marketing and strengthen how we help brands show up in culture, connect with communities, and create the kinds of real-world moments that matter.”
- At Epic Games, Stacy helped shape global marketing strategy for Unreal Engine, leading cross-industry campaigns that showcased how the technology powers creativity across entertainment, design, and live experiences, while helping accelerate product adoption and commercial growth. At Twitter, she launched and led Twitter ArtHouse, elevating creators to produce standout brand campaigns and contributing to the growth of Twitter’s advertising business by positioning the platform as a vibrant destination for video and global conversation. Earlier in her career at Mindshare and Mediavest, she guided cross-platform campaigns for American Express, Coca-Cola, P&G, and Hershey, blending TV, digital, social, out-of-home, and experiential to build impactful brand moments. Minero brings a bold, modern vision for brand building—experience that will help elevate OUTFRONT’s voice and deepen how brands connect with audiences in meaningful ways.
- Abhi Vyas is described as a visionary digital marketing executive with a demonstrated history of driving transformative growth at the intersection of technology and consumer engagement. His expertise lies in using AI-driven personalization and data to reach targeted audiences and shape brand narratives in ways that are both authentic and effective, leading to significant increases in conversion and customer engagement.
Recent OUTFRONT partnerships reflect how marketers are using OUTFRONT’s canvases to spark cultural impact. With Google DeepMind, OUTFRONT supported “Imagine If…”, which turned New York City subway stations into an AI-powered art gallery. In Los Angeles, Steph Curry‘s team used OUTFRONT’s placements to promote his book “Shot Ready” with a billboard aligned to the moon’s path, generating widespread intrigue and social conversation. OUTFRONT is also preparing to support major cultural moments in 2026, including the Super Bowl and the World Cup.
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