Adrian J Cotterill, Editor-in-Chief
Clear Channel Outdoor’s Airports Division, part of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), has announced that after a competitive procurement process, it was chosen as the new partner for Hollywood-Burbank Airport (BUR) to launch a state-of-the-art, digitally-driven media network. The new eight-year partnership and implementation of a dramatically reimagined advertising and sponsorship program coincides with the airport’s long-awaited Elevate BUR project – an all-new terminal facility scheduled to debut in October 2026.
BUR is one of Southern California’s most convenient and vibrant gateways and is steps from the world’s leading studios, entertainment brands and creative companies. Clear Channel’s idea is to elevate the airport’s media environment to mirror that creative energy and extend brand storytelling from the terminal to the city streets and highways throughout the market.
Clear Channel’s Airports team will create an immersive, Hollywood-inspired experience through:
- Digitally Driven Media Network: A nearly 100% digital platform featuring themed design elements—like gold-trimmed frames evoking the glamour of Hollywood’s golden age—seamlessly integrated into BUR’s terminal architecture.
- Anamorphic & UHD Displays: High-resolution screens capable of 3D anamorphic content and ultra-high-definition visuals strategically placed in key terminal zones.
Through this competitive win and new partnership, Clear Channel Outdoor will offer advertisers a powerful dual-channel opportunity to reach business and leisure travelers. With a robust roadside presence across the Los Angeles metro area, including digital and printed billboards on key routes connecting to Burbank, brands can now engage travelers both in the air and on the ground—delivering continuous visibility from arrival to exploration, including along the coveted Sunset Strip.
This integrated network provides advertisers the ability to:
- Surround consumers at every touchpoint—from the airport terminal to city streets.
- Leverage dynamic, data-driven campaigns across high-resolution digital displays and billboards.
- Deliver brand consistency through unified creative and contextual targeting across environments.
As the Elevate BUR project offers a modern new terminal that provides a premium level passenger experience, Clear Channel’s media transformation will help BUR become a destination for brands eager to captivate audiences in motion. The new terminal will offer a variety of options for shopping and dining, upgraded restrooms, and more room to move about. A new ticketing lobby, baggage screening system, and updated TSA checkpoint will make it easier to get to the gates. For arriving passengers, a new baggage claim area will deliver an even smoother journey to their destination.
“Our vision is to turn Hollywood Burbank Airport into an iconic and immersive media showcase that celebrates the creative spirit of Los Angeles,” said Morten Gotterup, President, Clear Channel Outdoor Airports Division. “We’re combining design, technology, and storytelling to deliver premium opportunities for both national and local advertisers to reach travelers in meaningful, memorable ways.”
Hollywood Burbank Airport is in the final stages of constructing its new passenger terminal that will completely replace the current facility with a modern and even more convenient terminal, including 355,00 square feet filled with new and modern features surrounding the 14 gates as the safety and comfort of passengers and employees is top priority. The new facility design includes added distance between airport runways and the terminal building. It also includes updates to meet current earthquake design and ADA accessibility standards. Passengers will also have a new parking structure with EV charging and a new on-airport access road.
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