JOLT is expanding its London footprint with 30 new premium digital out-of-home sites across the Royal Borough of Greenwich, under a 15-year partnership with Greenwich Council its renewable-powered network will be extended into South East London.
The double-sided D6s will be installed in high-footfall urban locations delivering broadcast-scale reach alongside the claimed 57‑minute average dwell time of drivers at JOLT’s EV chargers, resulting in a captive, highly engaged audience.
“We’re bringing premium DOOH inventory to the borough, delivering incremental reach and highly engaged audiences for brands,” said Gino Cettina, UK Sales Director at JOLT. “Our Greenwich sites provide advertisers with quality high-street presence in locations where audiences are attentive and receptive. This expansion adds premium data-rich inventory in locations that deliver engagement that traditional roadside simply can’t match” .
Each site will reach two valuable audiences: EV drivers actively charging and passing pedestrians and traffic. The combination delivers sequential storytelling opportunities that outperform traditional roadside formats.
The Greenwich expansion follows proven performance in North London. In the London Borough of Barnet, JOLT units represent just 4% of public chargers but deliver 65% of all public charging energy, demonstrating engaged, high-frequency consumers in addition to the valuable broadcast audiences.
Powered entirely by 100% renewable energy and funded by advertising, JOLT’s network enables drivers to charge up to 30 miles for free per day while giving brands an authentically sustainable, high-attention DOOH environment.
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