UK Best Digital Media In Retail (DMiR)

Adrian J Cotterill, Editor-in-Chief

The best in digital media in retail (DMiR) will be on show this Thursday evening when the winners are announced at the UK POPAI Awards.

We’ve heard that the panel of judges were particularly impressed with a nice piece of retail theatre from agency The Attic Room in the best content category – they combined a traditional retail display with some interactive screens to create a karaoke booth for the launch of a new perfume.

Hutchinson 3G have done well in the POPAI Awards for a couple of years now and we wouldn’t be surprised if their entry for best digital content with Realisation is perhaps also a success this year.

In the best digital network category, Media Zest has been nominated for their O2 window display. Regular readers will know that MediaZest’s work is a particular favourite of ours and we were really impressed with this but it is up against some tough competition from Realisation & Hutchinson 3G so this category is probably too close to call.

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