The Digital Signage Show in New York in a few weeks time is the latest to get on the content bandwagon, not that we are complaining at all. It’s a much needed initiative, especially if those involved have anything sensible or credible to say on the subject.
‘Cooking Up Content: From Concept to Screen‘ aims at outlining the complete content strategy, composition and presentation process for Digital Out-Of-Home (DOOH) Media.
The event is presented by Harris Corporation and also sponsored by Samsung Electronics America (nether of whom have anything to do with content of course but good that they have put their hand in their pocket to enable an event such as this to take place).
The “industry leading content creation strategists” in attendance (the event’s words not ours) are Cisco Digital Media Creative Services, Heads & Tails, Inc., and Show + Tell.
We know the latter and they are FANTASTIC, as to the other two they might as well be making everything up for what it is worth. Here’s where an event like this can so easily fall down as it’s all down to credibility. At last year’s Content Day the day before DSEin Vegas the only two folks worth listening to in terms of content creation were Phil Lenger (a bona fide content guy) from Show + Tell and Bill Gerba (not a content guy) from Wirespring both spoke common sense and gave the most excellent advice from (we must add) years and YEARS of practical experience.
Digital out-of-home guru Lyle Bunn, who will undoubtedly do his usual great job and will emcee the demonstration, told us “I am thrilled to be a part of “Cooking Up Content” at The Digital Signage Show in New York.”
He added “This demonstration will be very useful in allowing advertisers and others to see content creation strategies and processes from a first-hand perspective. More importantly, this technique helps to ensure these audiences can then deliver a relevant, contextual brand message to buyers and other key stakeholders.”
The format of this event is a great idea and quite innovative and we think, despite our reservations about Cisco, should be a good draw.