Columbus, Ohio-based DOmedia, which offers comprehensive database and tool sets for alternative, traditional and digital out-of-home media, has introduced a new subscription-based directory service of media property information, and is offering a free five-day trial for anyone wishing to try it out.
With the new service, DOmedia provides subscribing advertising agencies, brand advertisers and media buying agencies with premium information and detailed profiles of more than 200,000 specific media properties, resulting in a significant savings in time, money and resources during the research and discovery phase of campaign planning. (A complementary campaign planning tool is in beta testing.)
“We’ve invested extensively in building a database that provides significant value to the advertising and marketing industry,” said Andy Mansinne, CEO of DOmedia. “Advertisers and agencies indicate this information is a premium because it saves time, resources and money when planning a comprehensive campaign.
“Agencies and brand advertisers don’t have to commit company resources to maintaining a spreadsheet of information that is virtually impossible to keep up-to-date. At DOmedia, we maintain all of the valuable detailed information advertisers and agencies need, make it easily searchable, and pair it with industry resources and data that empower advertisers and agencies to make informed decisions about their media spend.”
DOmedia’s strategy is to simplify the process of buying and selling traditional out-of-home, digital networks, and alternative media, to help advertisers agencies find the best way to target and connect with customers.
“It is not an inventory of available space, nor can users buy,” says Mansinne. “We’re not aggregators nor an e-commerce site. What the new service does is allow a media planner or an advertisers to look at one time at what all is available to meet his needs and target the consumer with whom he wants to connect,
Media sellers and property owners benefit from increased visibility among serious, qualified buyers and are assured that proprietary information about their media property characteristics and logistics are shared with only qualified, interested advertisers.
“Media suppliers register their properties with DOmedia for free and we have a monthly outreach and tips to help them keep their information up-to-date,” says Mansinne. “We also have a client services team to assist.” That client services team has about 12 members but is also bolstered off and on by engineering, tech and business students from Ohio State University as required.”
Agencies and advertisers can access a few of the services for free, such as name, address and contact information of the media seller. but for the full benefit, they would subscribe. The listing includes $6 billion worth of assets, 200,000 individuals units and more than 500 companies
DOmedia subscribers receive access to advanced search features such as single and multiple DMAs, Metro Areas, zip code and proximity abilities. Subscribers also gain access to critical data points for each media property including: rates, contract terms, lead times, impressions, coverage area and creative specs. In addition, subscribers will have access to the DOmedia Resources library, complete with up-to-date industry information and DMA reports to assist with planning and ideation.
Companies can purchase one DOmedia subscription per company that provides unlimited access and approved user accounts for 12 months from the activation date. Pricing is based on either annual billings of an agency or annual media spend by an advertiser.
Current DOmedia users can access the full DOmedia subscription service on a free trial basis through November 30. New subscribers can request the free trial via Dmedia’s Web site.
To date, most of the listings are in the U.S., although there are a few international properties.
“What we are offering is high value at a low cost, “ says Mansinne. “We want to take it slow and do it right in the U.S. before expanding, but it is in our plans.”