Big Things For Business Travellers In Oz

Adrian J Cotterill, Editor-in-Chief

Light projector

Qantas Terminals, Sydney, Melbourne and Brisbane domestic airports – an Australian first as EYE deploys strategically placed interactive light projectors

Mike Tyquin, CEO EYE Media ANZ told us “The media strategy for the first execution for client Ford was devised by Mindshare Melbourne and executed creatively by JWT’s experiential division, Experiencelab … This is a great example of how the Out-of-Home sector can develop and implement innovative marketing ideas for advertisers. It is yet another of EYE’s highly creative airport concepts … “

This a great use of technology and very clever – basically encouraging passers by to engage with creative executions that transform as they “touch” the advertising.

Leave a Reply