Russ Curry, Paris Correspondent, i-CONIC IMAGES
SelfAdvert, based in the west of France, will be launching Advertising Marketplace, their new Digital Signage ad-booking platform, in February.
Agencies and advertisers using the platform, we are told, can also benefit from SelfAdvert Technology’s simple webcam-based audience measurement solution which differentiates attention, sex and age in real-time.
The company’s aim is not to replace existing ad agencies, but to work with them to provide better information about their audiences.
Editor’s Note; expect to see these folks exhibiting at Screen Media Expo Europe / DOOH Expo in May in London – stand H7
January 4th, 2010 at 13:15 @593
I think there is an opportunity to write a portal to aggregate all the aggregators