Have we missed all the donated OOH and DOOH industry appeal campaign adverts or are the iDklic Digital Signage and Narrowcasting folks in Belgium the only ones doing anything and donating airtime?
This campaign below that they put together at their own cost is currently playing out across all of their networks; 1,000 pharmacies, 100 Mercedes Benz dealerships and 100 others.
Jean-Charles Figoni, Managing Director at iDklic told us exclusively “We specifically created this video spot in collaboration with Médecins du Monde (Doctors of the World) and they have been so satisfied with the result that it will be displayed by 5 other NGOs”
Those other NGOs are we believe Handicap International, Oxfam, Unicef, Caritas and Médecins du Monde.
An excellent initiative and rest of industry (especially the associations) you should be very embarrassed.