#ISE2010 – DailyDOOH Amsterdam Road Trip

Adrian J Cotterill, Editor-in-Chief

A fairly uneventful and painless car journey saw us travel from Henley-on-Thames to East London to Folkestone, Le Shuttle to Calais up to Rotterdam (the scenic route thanks to co-driver) ending up in Amsterdam about 8 hours after we set off.

Arrived at the RAI to quickly check the stand at 17:00 to find no shell scheme and no carpeting – arrrghh!! Mind you have to say the Digital Signage Showcase next door to us was already starting to look fantastic – raised floor and all!

There was some mixup with orders and probably our fault also as we merged the OVAB Europe and DailyDOOH stands pretty much at the last minute to give both extra space and access to all facilities.

FANTASTIC support from Mike Blackman’s Organiser’s office (how they keep up with all the organisation and last minute changes is beyond us) and a slight re-jig of the stand design means all is okay now.

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