If proof were ever needed that what is on your digital screen or billboard also ought to be somehow on the screen in your pocket or purse look no further than Adspace Digital Mall Network‘s most recent innovation.
Today’s Top Ten is now available on mobile devices through Adspace’s new mobile website www.TopTen2Go.com
The Today’s Top Ten editorial program is described as a “unique selection of value priced merchandise and new product offerings selected by Adspace’s editorial staff for each mall in the network”.
The new TopTen2Go site can be accessed through any mobile device with a data plan.
The site allows shoppers to select their local mall and scroll through the ‘Today’s Top Ten’ offers for details they might have missed when viewing the Smart Screens. Adspace is promoting the mobile site on its network of 1,400 Smart Screens in 105 malls across the country.
William Ketcham, executive vice president, chief marketing officer, Adspace Networks told us “After conducting a content study this past September, we learned that 75 percent of our Today’s Top Ten viewers would like to be able to access Today’s Top Ten information on a mobile device or via the web”.
He continued “As the first step in Adspace’s mobile initiative, TopTen2Go is a great way for viewers to see the details of our Today’s Top Ten offers, such as the retailer, or a better look at the item.”