Giving More To Clients On Campus

Gail Chiasson, North American Editor

Zoom Media, Montreal, has entered into a partnership agreement with Campus Intercept, a Toronto-based campus marketing agency, to offer clients an integrated marketing solution within Zoom’s university and college networks across Canada.

Campus Intercept will execute all brand activation/event programs that targets the 18-24 student market, servicing the needs of all Zoom’s offices and clients across Canada

“We decided it was time to partner with another expert in the Campus Marketing industry and align ourselves with a company that has a solid track record,” says Andy Querin, president and COO, Zoom Media. “Campus Intercept has a great reputation and we are confident our clients will benefit from the partnership.”

Zoom will continue to sell its existing products of Classic, Mega Lits and Banners in the schools, but will now offer exclusive promotional opportunities to increase brand interaction.

“Zoom’s extensive network of campus media boards will extend the reach and engagement of our activations,” says Andrew Au, president, Campus Intercept.

Zoom Media Inc. is the largest targeted lifestyle media in Canada, comprised of over 30,000 billboards in over 4,000 establishments across 30 markets including Quebec City, Montreal, Toronto, Calgary, Edmonton and Vancouver. Zoom reaches specific target audiences in its eight networks including resto-bars, college and university campuses and fitness centres. Research, event-marketing, creative-production and media-integration services are also provided. Zoom Media is a member of COMB and provides audited circulation of its advertising panels. Zoom is also a founding member of OMAC and a board member of CODACAN.
Zoom Media is an equal partner in Fashion Frame, with over 4,000 boards in the change rooms of some of Canada’s leading fashion retailers. Overall Zoom Media Group Inc. owns and operates over 80,000 billboards across North America and Europe, over 26,000 of which are digital.

Campus Intercept (CI) is a national campus marketing agency specializing in brand activation, social networking and research within the post-secondary market. With proprietary touchpoints for sampling and experiential programs, CI offers media and activation properties to engage students within high traffic campus locations. CI delivers turnkey access to over 100 universities and colleges in Canada, with clients including top tier brands in the FI, CPG, Auto, QSR and Electronics categories.

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