Three News Items From BrightSign

Gail Chiasson, North American Editor

BrightSign has announced that its network-enabled digital signage controllers, Models HD210 and HD1010 now support Reflect Systems’ ReflectView 5, an enterprise on-premise and SaaS-rich media solution.

Combined, the ReflectView software and BrightSign controllers provide retailers and network operators with the ability to integrate and manage all aspects of their digital signage solution, from content organization to scheduling, updating and monitoring media playback across a few to thousands of connected devices from a centralized, scalable system.

Known worldwide for feature-rich, non-PC digital sign and kiosk controllers that are easy to use, BrightSign provides new and existing ReflectView customers with the reliability of a non-PC digital signage player solution. BrightSign also packages each of its scalable models with specific features and connectivity options, so customers only pay for the capabilities they need.

Currently powering over 175,000 active displays, the ReflectView software suite is a proven solution that is used by such companies as Best Buy, GameStop, Target, and Verizon Wireless for delivering in-store digital media to thousands of locations.

In other BrightSign news, the company has launched version 2.0 of its BrightAuthor software, the central interface for BrightSign single-site and networked digital signage displays. The PC-based application
makes creating, updating, managing and monitoring digital signage displays so easy that no IT department is required.

With the new version of BrightAuthor, users will find it easier to create full-screen and multi-zone playlists for looping displays, and to implement Bright Sign features such as day-parting and simple networking. Combined, BrightAuthor software and BrightSign digital signage displays offer complete, end-to-end solutions for businesses and organizations to economically showcase a product, demonstrate it in-use or provide entertaining information on flat-screen or HD displays.

And in further news, BrightSign’s French distributor/integrator TMM Communication was recently awarded the 2010 Ecrans d’Or award for the best digital signage installation in the retail category by the French digital signage association, the Association de professionnels de la communication audiovisuelle dynamique (APCAD). TMM received the award for its FNAC installation, which uses 1,500 BrightSign networked sign controllers to drive more than 3,000 displays at 80 FNAC retail stores throughout France.

BrightSign is a product line from Roku Inc., a privately held company located in Saratoga, California.

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