Lotto Live At The Gas Pump

Gail Chiasson, North American Editor

Outcast Media and PumpTop TV, the nation’s leading digital media networks at the gas pump, have launched Lotto Live, which allows state lotteries to reach millions of consumers with real-time jackpot information while they fuel their vehicles.

Lotto Live displays the real-time jackpot on screen, alongside high-definition creative and rich audio. In addition, Lotto Live can be configured to change messages dynamically based on jackpot amounts and draw dates, leading to increased consumer relevancy and targeting.

California Lottery is the first client to take advantage of the Lotto Live product by reaching 24 million California motorists as they fill up their tanks.

“With Lotto Live, we’re connecting state lotteries with millions of consumers within steps of point-of-purchase,” says Nathan Gill, chief media officer for the Outcast/PumpTop TV joint venture. “The product’s enhanced targeting, dynamic content, and proximity to point-of-sale creates an actionable dialog with the consumer that’s impossible to achieve with traditional billboards or radio. We’re delighted that the nation’s largest state lottery has decided to take advantage of this powerful new product.”

With Lotto Live, state lotteries can: display actual jackpot alerts, updated in real-time; change video/audio messaging based on jackpot value and draw date; and include directions to the nearest lottery kiosk.

The Outcast Media/PumpTop TV joint venture is the largest network with a hi-def digital screen at every pump. The joint venture reaches a combined 20 million viewers every month on 12,600 screens at service stations and convenience stores nationwide, including 15 of the top DMAs.

Outcast (formerly Fuelcast), and AdtekMedia (owner of PumpTop TV), all based in California, have had a joint venture to create the nation’s largest at-the-pump digital network since June/09.

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