Pharmacy TV entertains and informs customers with wellness-related video content and relevant messages from the retailer and brand advertisers. The transaction adds a powerful consumer care marketing solution to RMG’s rapidly growing place-based media portfolio.
RMG Networks plans to accelerate Pharmacy TV deployments throughout 2010, involving both existing and newly-established venue relationships with major retail chains. The network is currently being deployed within select ShopRite grocery locations.
“RMG is focused on informing and entertaining consumers when they are on-the-go,” says Garry McGuire, CEO, RMG Networks, which operates additional place-based networks in fitness clubs, downtown cafés and airlines. “Pharmacies are a great location to engage consumers who are receptive to health and wellness messages in an environment that is distraction free.”
Keith Bough, who was COO at Pharmacy TV, will remain with the network in a similar role at RMG.
“RMG Networks is the best possible home for Pharmacy TV,” says Bough. “The high dwell times and solid base of endemic advertisers have made healthcare and wellness customers among the most sought after audiences in the place-based media industry. I believe that RMG’s experienced team, unique perspective and sound strategy have us positioned for tremendous growth and success.”
In addition to Bough, RMG has added Rick Granato as vice-president and general manager of the Pharmacy TV business unit. Granato was vice- president of sales for Accent Health, a place-based video network deployed in doctors’ waiting rooms, and recently was CEO of Exam Room Interactive.