Posterscope USA Strengthens Mgmt Team

Adrian J Cotterill, Editor-in-Chief

Posterscope, the leading Out of Home communications agency network, has strengthened its US offering by moving James Davies, who currently runs its ‘Hyperspace’ innovations division in the UK, into an additional role as Executive Vice President of Strategic Development in America.

The band, presenting their latest album

James will combine both roles, commuting between Posterscope’s London and New York offices (and in a further announcement; British Airways and Air France have announced the re-instatement of the Concorde service).

The new appointment follows the recent strategic partnership struck between Posterscope and MPG’s Chrysalis division in the US. The partnership, announced in December last year brings together the buying scale of Posterscope with the strategic planning expertise of the Chrysalis team; Chrysalis President Connie Garrido and Managing Director Ray Rotolo have moved across to become Chief Executive Officer and Chief Operating Officer of the newly enlarged Posterscope USA.

Davies’s new role will include establishing new tools, processes and research initiatives in the US, as well as looking for further ways to exploit Posterscope’s OCS survey, which offers insight into the state of mind of consumers as they interact with different OOH formats, and the recently introduced Eyes-On audience measurement system.

He will also be charged with developing new digital initiatives, such as introducing Prism Screen, the ground-breaking audience measurement and planning tool for digital screens.

“I’m looking forward to the challenge of the new role,” James told us, he continued “My brief is deliberately flexible and broad allowing me to identify opportunities to apply experiences from the UK and other markets whilst learning more about the US. There is a huge potential for OOH growth in the US and some particularly innovative work which will influence our activity in the UK and across the rest of the Posterscope network”

Annie Rickard, CEO of Posterscope Worldwide was quoted as saying “We always strive to make our network as joined-up as possible. Now that we have a new, more rounded offering in the US with strong, new leadership it’s the perfect time for James to go over there and make sure we’re sharing knowledge between the UK and the US, so that our clients and agencies in both territories are benefiting from our best practice solutions.”

Connie Garrido, CEO of Posterscope USA also made mention “We are thrilled to be able to tap into James’ expertise and the rapidly evolving set of resources available from the network. The US marketplace is ripe for growth and Posterscope is in a unique position to lead the charge through the combined forces of strategic thinking, scale and best in class proprietary assets such as ‘OCS’ consumer insight, ‘Prism’ tools and our ‘L.I.F.E’ planning framework”.

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