Touch Screens Enhance Casino’s Guest Experience

Gail Chiasson, North American Editor

Interactive touch screen kiosks located around and geared to the needs of the famed Caesars Atlantic City casino are providing virtual concierge services and helping gamblers easily find their favorite games and tables.

Caesars has started using unique iFinder wayfinding kiosks from Core Technology. Manama, Bahrain, to enhance and personalize the resort and gaming experience for guests.

The kiosks, strategically located around the property, deliver complete virtual concierge services for guests, serving up on-demand information on dining, entertainment, and other resort services. The kiosks also allow gamblers to search for favorite slot machines or table games, and immediately get visual directions to them.

The casino is logging more than 2,500 unique user sessions each week on multiple iFinder units deployed around Caesars. Also in Atlantic City, Harrah’s Resort City has been using the iFinder kiosks since 2007.

Caesars implemented its wayfinding kiosks with strategic guidance from Core Technology. Costs for the program are covered by exclusive digital product placements on the kiosks by beverage companies. The beverage brands use co-op marketing dollars to get their message in front of resort guests at times when purchasing intentions are high.

Core Technology provided project management, network engineering and full implementation management for the system installation. Core customized Jupiterbay’s Fusioncast software for the project, making it a full resort Virtual Concierge application. Core and Chicago-based Jupiterbay jointly developed the ‘Slot Finder’ application for casino use.

Core Technology has a long history of working with casino groups to develop unique guest solutions that minimize support needs and operating overhead, and keep capital investments low. Other properties with digital programs developed by Core include the Hard Rock Hotel and Casino in Las Vegas.

Commenting on the reliability of the units, Jerry Werner, vice-president, business development, Core Technology, says, “In a casino environment, there are customers on the floor 24/7, and that requires a system design that makes uptime level possible.”

In addition to touch interactive kiosk solutions, Core Technology is a turnkey digital signage integrator, providing expert level support of multiple digital signage products.

Core offers web hosted solutions for digital signage and interactive kiosks, HD content creation services, custom interfaces for data management such as in lodging or hospitality, and meeting and event applications. Based in Las Vegas and operated by industry veterans, Core Technology has provided solutions to gaming, hospitality, government, education, and retail since 2001.

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