UK Big Screens For 2012 Olympics

Chris Sheldrake

There are a number of stories cropping up on the amount of big digital screens that will be appearing in the UK in time for the next Olympics, that will be the big one in London in four years time then, Ed

inAVate reported the following most recently…

Big screens around the UK for 2012

The London 2012 organising committee has announced the roll out of the UK’s largest-ever network of public giant screens. The network will be funded by private partners and the national lottery, and will include permanent structures in the centre of six large towns around the country.

The total network will be nearer 30 LED screens by the time the 2012 Olympics arrive, but what has been interesting is the reaction of portions of the press to what is being termed the “digital wallpapering” of the UK.

Whilst the Olympic organisers argue that the screens will provide town centres with a lasting legacy from the games, opponents have drawn comparisons with George Orwell’s vision of 1984, in which the public are subjected to information 24hrs a day with no way of switching it off.

Whilst the book ‘1984’ does indeed talk of “an all-knowing government which uses pervasive and constant surveillance of the populace, insidious and blatant propaganda, and brutal control over its citizens and has had a substantial impact both in literature and on the perception of public surveillance, inspiring such terms as ‘Big Brother’ and ‘Orwellian'” I personally think that it was more of a parody of 1948 than an exact description of what the author expected to find in 1984 – it’s a shame that it is constantly quoted out of context.

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