PUMA Night Projections Campaign

Adrian J Cotterill, Editor-in-Chief

This is a huge projection campaign, totaling 22 cities in 14 countries throughout the EEMEA and India regions – ZenithOptimedia International and Posterscope Global, London, selected ‘vibrant and trendy areas’ in key cities, such as Cape Town, Dubai, Mumbai and Moscow to run night time projections on summer weekends (from 9.00pm onwards).

The projections show PUMA’s new Sportlifestyle TVC and feature Paolo Nutini’s song ‘New Shoes’ from the album ‘These Streets’.

Helen Bull, Group Director of Posterscope Global Team told us “We are really excited about bringing the PUMA brand to the streets in an innovative way never seen before in some markets in what will be the largest worldwide projections campaign to date”

The campaign launched on July 31st, 2008 in Dubai and Johannesburg and we are told will also be complimented by a mix of magazine as well as television and internet executions.

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