Big Changes At The Carpet And Rug Institute

Adrian J Cotterill, Editor-in-Chief

The CRI website seems to have changed somewhat today – they seem to be going through a serious re-branding effort.

There’s obviously a new logo but also a completely different spin on the original formula being put on the company, we quote from the home page just one of the lines that caught our eye “Creative Realities Inc. is a fully integrated experiential design firm”

We also hear that both Jay Friedman and Drew Groelinger aren’t inside the company any longer – whilst officially they may have been moved to a ‘Chairman’ and ‘Vice Chairman’ role respectively we doubt if they are actually involved in anything less than a consultative perspective now.

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