RMG Doubles In-Flight Entertainment Audience
Gail Chiasson, North American Editor
Via a new multi-year advertising sales agreement with Delta Air Lines for select in-flight video network placements, on-board promotions and airport lounge media properties, San Francisco-based RMG Networks has literally doubled its Inflight Entertainment Network audience.
The company says that the new deal now makes RMG’s In-Flight Entertainment Network audience the largest in the United States. It now reaches more than 10 million viewers every month on a fleet of 840 aircraft, equipped with 110,000 video screens, including 100 percent of the installed seatback Video-on-Demand screens in the U.S.
The new partnership extends RMG’s media offerings beyond the screen to include in-flight product sampling and promotions, as well as experiential and one-to-one marketing opportunities within 50 airport lounge locations.
Garry McGuire, RMG Networks CEO, says, “This is a true game-changer for our in-flight media network, doubling our reach against an incredibly upscale and highly-coveted demographic.”
RMG Networks seems to be on a march, continually gaining momentum within the place-based video sector. In early March, it launched NYTimes.com Today, a digital place-based network deployed in more than 800 cafés and eateries in downtown business districts. In later March, it acquired the Pharmacy TV Network, and is now aggressively deploying that network in major pharmacy and grocery chains throughout the U.S..
RMG’s In-Flight Entertainment Network now encompasses 100% of the domestic seatback VOD video screen advertising market through relationships with Continental Airlines, Delta Air Lines, Frontier Airlines, Jet Blue, and Virgin America.
RMG Networks’ In-Flight Entertainment, Fitness Entertainment, Pharmacy TV, and NYTimes.com Today networks together reach 30 million viewers every month. The company is backed by National CineMedia, LLC, operator of the largest digital in-cinema network in North America, and Kleiner Perkins Caufield & Byers a leading venture capital firm with a history of building entrepreneurial investments into successful enterprises.