Gail Chiasson, North American Editor
Palo Alto, California-based Booyah, a developer of location-based mobile applications, has closed a $20 million round of financing, led by venture capital firm Accel Partners.
Previous California-based backers Kleiner Perkins Caufield & Byers and DAG Ventures also participated.
Booyah launched its MyTown 3.1 application in Dec./09. The iPhone app: hit half a million users in January, 1 million in February, and now has 2 million in May, 2010. The service lets users check in at real-world locations using GPS features to unlock rewards, as well as purchase, upgrade and collect rent on virtual versions of their favorite real-world places.
In addition to the funding, Jim Breyer, an investor and board member in Facebook, Etsy, Walmart, Dell, and Marvel Entertainment, among others, is joining Booya’s Board of Directors.