IBN Signs Contract With Safeway

Chris Sheldrake

InStore Broadcasting Network (IBN) announced today that Safeway, Inc. (NYSE: SWY) has signed a multi-year contract providing in-store radio in more than 1,700 Safeway grocery stores throughout the US and Canada.

Safeway, Inc., headquartered in Pleasanton, California, is one of the world’s largest food retailers, based on sales. The company reported FY09 revenue of over US$40 Billion and was ranked 52nd on the latest Fortune 500.

Rob Wolf, IBN CEO told us “We are thrilled to continue our relationship with Safeway, one of the first retailers to understand and leverage in-store radio’s influence on consumers and their shopping decisions.”

IBN supplies Safeway and other retail outlets with in-store audio broadcast services promoting new products, services, cooking tips and special promotions. The companies have a long-standing successful relationship, having signed their first contract in 1999.

Safeway’s in-store radio advertising inventory is valued at more than USD 6 million annually. IBN in-store radio is one of the fastest growing segments in the field of shopper marketing.

About InStore Broadcasting Network

InStore Broadcasting Network is the largest in-store radio network in the United States, encompassing nearly one billion shopper visits each month in more than 13,000 grocery and drug stores throughout the U.S. and Canada. Shoppers listen to the IBN radio network when they shop the Kroger, Safeway, Ahold, Winn-Dixie, Meijer, Albertsons LLC, Brookshire’s, Save Mart, Tops Markets and URM grocery chains, as well as the Walgreens and Duane Reade drug chains.

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