Wednesday, June 27, 2007 00:23
In the world of Digital OOH, it’s important that one spends wisely (and well) on research but what I ESPECIALLY like about these guys is their commitment to that research, measurement and compliance…
POSTAR highlight their panels as the most effective 6 sheet to date (delivering the highest conversion rates of audience contacts)
Eye-tracking research highlighted the panels as being 2.5 times more effective than bus shelter and free standing units
The panels produced better recall rates than bus shelter and free-standing units, 2.5 to 1
Streetbroadcast conducted the LARGEST outdoor survey ever undertaken (5000 face-to-face exit interviews)
They concern themselves with “Gravity Points”
Lastly they are ISO9001 accredited !!!!
Amazing. Well done.