Pearl Media Launches Hispanic Division

Gail Chiasson, North American Editor

New York-based out-of-home advertising company Pearl Media, which specializes in converting vacant retail storefronts into innovative advertising opportunities, has launched a new division specifically targeting Hispanic communities.

Over the past three years, Pearl Media has experienced strong growth and interest from advertisers in its storefront medium. The product is now offered in more than 20 major markets across the U.S., and the company has secured relationships with more than 200 mall operators.

With its new Hispanic division, Pearl has exclusive offerings within the top six Hispanic DMA’s, including: New York City, Los Angeles, Miami, Dallas, Houston and Chicago. Four additional Hispanic markets will be added within the next three months.

“Extending our offerings to Hispanic dedicated markets was a natural extension of our business,” says Josh Cohen, Pearl Media president. “Most of today’s top brands all have Hispanic marketing initiatives to reach the rapidly growing Hispanic Community. Pearl can now deliver this audience to brands in an innovative way that has never been seen before by this community.”

Pearl recently launched its Hispanic offerings with Heineken who placed Spanish language ads in Hispanic areas of New York City (Bronx and Harlem). The ads will run through the middle of July. MediaVest handled the buying and planning; The Vidal Partnership, New York, designed the Hispanic creative.

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