PRN And VH1 Expand Relationship

Chris Sheldrake

Premier Retail Networks, Inc. (PRN) and VH1, the music and pop culture television channel from MTV Networks, this week announced a new agreement to present best-in-class music, pop culture entertainment content and tune-in messaging on PRN’s TV Wall and Checkout TV® Network screens in leading retail and supermarket stores nationwide.

VH1 will provide PRN’s networks with music and lifestyle content, including HD music videos, VH1 News segments, and customized original programming (under an earlier agreement, VH1 and PRN featured an 8-week advertising campaign for Jessica Simpson’s “The Price of Beauty,” which included content segments and tune-in messaging).

Jonathan Rosen, PRN vice president of content strategy and development told us “VH1’s vibrant music and lifestyle programming resonates very well with the core demographics of PRN’s TV Wall and Checkout TV® Network platforms. We’re very excited to work with VH1 across such a range of engaging content. Place-based programming is most effective when content and sponsored messaging are unified, creating a seamless consumer experience.”

PRN’s TV Wall and Checkout TV® Networks together deliver more than 155 million commercial viewers monthly across more than 4,330 locations.

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