Daktronics Does Phoenix Island

Adrian J Cotterill, Editor-in-Chief

You are going to have to wait until 2014 for Phoenix Island to be complete but Daktronics tell us that by the end of this year the installation of a multi-million dollar Daktronics LED display system is set to be complete.

Last week Sanya Phoenix Island Development of China and Daktronics Inc. (NASDAQ-DAKT) of Brookings, South Dakota, USA, announced that they would be teaming up to embellish the brand new Phoenix Island with light emitting diode (LED) stick video elements.

Approximately 33,0000 linear meters (108,000 feet) of ProPixel® LED stick elements will be installed on the outside of the buildings – the owner of the island envisioned covering every building on the island with top quality LEDs!!

Working with Daktronics from the very early concept stages, the curtain-wall on the outside of each building was specifically designed to house the Daktronics LED stick elements. The specially designed exterior will allow for a sleeker, continuous look, without the appearance of add-on features and should look amazing.

Jon Minor, Daktronics (Shanghai) Sales Director told us “Early involvement in the design process allowed us to bring our experience in this type of application to the customer’s project team. Our willingness to support the customer’s design needs combined with an unparalleled product positioned Daktronics as the company of choice for the owner in his effort to create a globally recognized luxury facility.”

Jon Settingsgard, Daktronics Product Manager told us that “ProPixel® technology was designed specifically for large scale, multi-building applications such as this,”

He added “Phoenix Island will become a global landmark, and our stick elements will help get it there.”

About Sanya Phoenix Island

With six luxury apartment buildings, five-star hotel, conference center, signature seven-star hotel and domestic and international ferry terminals, Phoenix Island will be a landmark vacation destination and the highest hotel in the region of Hainan. Phoenix Island lies in the middle of “sunshine center” of Sanya, surrounded by the sea and connected to downtown Sanya by a 390 meter (1,280 foot) long bridge. Phoenix Island includes seven projects: a 200 square meter (2,150 square foot) super star hotel (which includes the hotel and an international conference center), 360 round view resort centers, a business club, a walking street, international yacht club, Olympic center and an international harbor.

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