rVue To Announce Deal With al-Qaida

Adrian J Cotterill, Editor-in-Chief

rVue Inc. press releases come thick and fast – sometimes too fast and usually with an ‘importance’ which we think is often beyond their worth. We are struggling here. Folks in the US that we respect tell us completely opposite things.

Jason M Kates, Esq.

On one side we have senior execs who tell us “I wouldn’t touch a deal with that guy with the proverbial 10′ pole” (by ‘that guy’ they mean Jason M. Kates, Chief Executive Officer but on the flip side we have those who are obviously big, big fans and say things like “I am a fan. I know why they are doing what they are doing and I do think they are getting traction”.

For what it’s worth, we think their idea is a GOOD one, however, we don’t see them getting the necessary traction on either the network side OR the advertiser side to make it profitable any time soon.

rVue’s SEC filings for the Three Months Ended June 30, 2010 for example make interesting reading..

Revenue for the period was $154,357, of which $20,480 was from license fees and $133,877 was from network and administrative services. Our license fees consist of initial site fees and monthly fees for the license of certain of our software. Network and administrative revenue consist primarily of recurring fees from three customers to provide services under contracts, two of which run through the end of the year and one of which runs through May 13, 2011. We did not have any advertising related revenue in the quarter.

Our current take is that rVue would do a deal with al-Qaida if it meant a press release (far too many press releases have been forthcoming) so for now though don’t be surprised if we ignore a couple of recent announcements.

There’s a danger we think that rVue Holdings, Inc. (OTC Bulletin Board: RVUE) with a $1 million round of financing funded by institutional investors could start to look like a simple pump and dump.

10 Responses to “rVue To Announce Deal With al-Qaida”

  1. Anonymous Says:

    what a terrible headline that if read by itself it would look as if they are doing business with al-Qaida. Adrian should be repremanded and apologize to rVue and to Jason.

  2. Adrian J Cotterill, Editor-in-Chief Says:

    Whoops we obviously hit a nerve with our subject headline – the reference between al-Qaida and rVue Inc. here.

    If we have caused any offence to the militant Islamist group al-Qaidi by said association with rVue Inc we apologise to them unreservedly.

  3. Jeff VanDien Says:

    It is a bad reference to al-Qaida and rVue Inc. Typically Adrian, you are very good with Daily DOOH and the help it brings to our industry. Mistakes happen at times I guess.

    I am with Immersion OOH http://www.immersionooh.com and we are using RVue services and like them big-time. Great people too !!

  4. Jim Elliott, CEO Says:


    I’ve come to appreciate your daily blogs and feel up to date by receiving them, but this my friend?

    I’ve know Jason Kates for over 7 years and find him to be a stand-up guy who tells the truth and does what he says. Also, this rVue platform is groundbreaking promoting great interaction between our agency relationships, the networks we represent and the planning/buying process. AND, we’re an aggregator!

    More importantly though, The headline A. Whoa. Emotions are still very raw here in the US, Adrian and I suspect probably in England as well. Seeing that your blog floats into New York was probably not the greatest idea. I’ve spoken to several agencies this morning that are comparing you to Rushdie.

    Also, keep this in mind. If Tracy Locke and OOH Pitch has joined rVue with OMG and perhaps Starcom on the immediate horizon, who really is going to lose credibility at the end of the day. I’m just spitballing here.

  5. Chris Petersen, EVP Media Management Says:


    Thanks for all your hard work and the insight you’ve given me and my staff; quite informative. I actually had to read this article three times to make sure I wasn’t getting punked somewhere between the lines though. Not sure what Jason or rVue has done to you, but I think you may have misjudged this one.

    I had the privilege of meeting with Jason and his wonderful staff a while back. Couldn’t have met a more stand up and straight forward guy. After personally seeing the rVue platform in motion and learning how to implement it and teach my staff to use it as well, I, along with our CEO, gave it our full endorsement. This system revolutionizes the way DOOH will be viewed, marketed, purchased, and monitored for stability in the industry.

  6. Stephen Randall Says:


    As a fellow Brit, I am well accustomed to cynically inclined journalists. I am normally a fan of your pithy writing, but I think this was post was made in poor judgement and deserves an unsarcastic public apology.

  7. Anonymous Says:

    Apoligize to Al-Qaida. I cant wait to send that e-mail to the Wall Street Journal. You think that rVue is worse that Al-Qaida? You’re nuts!!!

  8. Anonymous Says:

    I’m sure he means apologize to rVue.

  9. Anonymous Says:

    I don’t think he meant rVue. I like his articles. However, I have very emotional feelings attached with 9/11. What could RVue have done to Adrian that would make him write that?

  10. Anonymous Says:

    Clearly the writer has some issues to resolve from his childhood.

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