Poster Plan Re-Brands As Kinetic

Adrian J Cotterill, Editor-in-Chief

In Eire we see that out-of-home agency Poster Plan is re-branding itself as Kinetic

Poster Plan has worked closely with Kinetic for a number of years and told Ireland’s Sunday Business Post that “the time was right to establish stronger links”

Kinetic of course is jointly owned by it’s management and WPP (WPP just happen to be Poster Plan’s parent as well).

Poster Plan is headed and partly owned by joint managing directors Simon Durham and Carol Hogan.

The Irish OOH market is worth around €140 million and enjoyed an impressive 23% growth in 2007. The market is relatively sophisticated and Kinetic’s partner Poster Plan offers clients a clear understanding of the complexities of Out of Home media planning and buying, plus unrivalled relationships with contractors and suppliers across the Irish market.

Poster Plan is the market leader in the poster specialist business in Ireland. With offices in Dublin and Belfast, we have a highly experienced team to plan and manage campaigns using all OOH formats available, including ambient media options. Our client list includes international companies such as Diageo, Coca Cola, Kelloggs and Unilever, and local clients such as AIB, Aer Lingus and Kerry Foods.

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