Bringing Retailers Up-To-Date on Coupons

Gail Chiasson, North American Editor

The Retalix Synergy 2010 Conference & Expo, November 7 – 10 in Dallas, Texas, is all about educating the retail industry on what’s happening in the marketplace and providing innovative ideas and solutions to accelerate companies forward.

To that end, with digital coupons changing the retail industry, Bill Catania, CEO, M-Dot Network, with be speaking on the hows, whys and wheres of the growing digital coupon sector.

M-Dot Network provides retailers with a platform for digital couponing that is agnostic to Point-of-Sale type, shopper card CRM systems or marketing touch-point. Its focus is retail, offering the retailer the ability to administer as much or as little of the program as they need.

The M-Dot Network connects retailers, digital coupon issuers and shoppers, eliminating paper coupons, speeding up check-out lanes, expediting the reimbursement of coupons to retailers and reducing coupon fraud. M-Dot’s digital transaction network provides real-time connectivity between Internet and mobile based technologies to in-store point of sale systems for the purpose of enabling real-time redemption of digital coupons and incentives.

Catania says, “Since the inception of the Internet, marketers have wanted to track promotions, incentives and coupons from point of issuance to point of redemption in real-time.”

M-Dot Network has built a secure, real-time, transaction network connecting mobile- and Internet-based applications to retail POS systems, providing a complete pathway from promotion issuance to redemption, audit and fulfillment. M-Dot’s digital coupon platform is integrated and supported on Retalix ISS45 and Storeline products. It is now live on ISS45 Version 8, and it is available at no charge from StoreNext.

“We look forward to continuing to offer our product to retailers which require little or no investment of time or money from them,” said Catania.

M-Dot Network is also a sponsor of Retalix’s Synergy 2010. The company will be at Booth 504 at the Expo.

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